ProRenovator Paint Outside the Lines

ProRenovator makes DIY painting easy and affordable, with a full range of accessories available at Bunnings. Its Paint Outside the Lines campaign set out to show that painting is about the experience, not perfection.

Sticki briefed home and lifestyle creators to take on bold, colourful projects, including renter-friendly ideas, and to show the fun and the mess along the way. Each creator delivered an Instagram Reel with voiceover, plus extra UGC video and images the brand could use across its own channels.