Perfection Fresh Berries

For berry season, Perfection Fresh wanted to position its strawberries, blueberries and raspberries as the go-to choice for berry lovers and encourage shoppers to add them to their cart while in season.

Sticki briefed UGC creators to produce faceless, voiceover-led videos built around simple ideas like breakfast bowls, smoothies and snacking straight from the punnet. Each video kept the Perfection Fresh red label front and centre, with nutrition messages kept to approved claims such as being high in vitamin C.