Pax Polish UGC

Pax Polish makes clean, eco-luxe nail polish that is vegan, cruelty free and designed to strengthen and nourish nails. The brand wanted authentic content to show the formula in action across its social and ad channels.

Sticki sourced a small group of UGC creators, including Hannah, each producing two videos covering unboxing and real application. The finished content gave Pax Polish ready-to-run assets for TikTok, Instagram Reels and Facebook.