Oz Hair & Beauty x Matrix

Oz Hair & Beauty is a haircare and beauty retailer. For a campaign with Matrix, Oz Hair & Beauty asked Sticki to get the range into the hands, and feeds, of creators with engaged beauty audiences.

We combined seeding to 20 nano and micro creators with five paid posting creators across Instagram and TikTok. Posting creators each shared a Reel or TikTok with 30 days of paid usage, showing Matrix products in their real haircare routines.