Nike Melbourne Marathon Festival

The Nike Melbourne Marathon Festival is one of Australia's biggest running events. Sticki and DataSauce teamed up to drive registrations with creator-led content built for paid social.

Sticki produced user-generated content with runners that DataSauce placed into the festival's ad campaigns. The UGC delivered a 71% increase in CTR compared with traditional branded assets, and the Marathon, Half Marathon and 10km run all sold out.