Mingle

Mingle Seasoning makes all-natural, clean seasonings and recipe bases, now stocked in more than 3,000 supermarkets across Australia and New Zealand. Sticki ran an influencer campaign to spread the message of why Mingle and get more households making the switch.

We briefed creators on two proven routes: recipe content that puts a fresh twist on family favourites, and education content comparing Mingle with other brands. Posts went live on Instagram and TikTok, with Mingle as the hero of every dish.