Mildura Fruit Drinks Refresh This Summer

Mildura fruit drinks wanted to be the go-to refreshment for Aussie families this summer. Bega briefed Sticki to boost awareness with fun, light-hearted content that showed Mildura fitting into everyday moments.

We activated family and comedy creators, including Coop & Kylie, to post Instagram Reels from November. The content showed the range at home and on the go, calling out the flavours, value and versatility behind the message to refresh with Mildura this summer.