Metagenics UGC

Metagenics is a health and wellness brand. For this campaign, Metagenics wanted creator content that spoke to stress, sleep and evening routines, made primarily for paid social with extra use on its own channels.

Sticki sourced five UGC creators who naturally fit the wellness space, each producing two videos showing products like Meta Relax Magnesium Powder in real routines. Every asset was delivered in vertical and square formats with 90 days of paid usage.