Maxwell & Williams x Wicked: Bring on the Oz

To celebrate Wicked For Good hitting cinemas in November 2025, Maxwell & Williams released the second drop of its Wicked homewares collection. Sticki ran the Bring on the Oz campaign to get the new range into real homes.

Creators each received a themed set of bottles, mugs, plates and more in one of four colourways, then styled it into their everyday lives. Each delivered an Instagram Reel and story frames set to the film soundtrack, with 30 days of paid usage for the brand.