Maxwell & Williams Seasonal Collections 2026

Maxwell & Williams has been designing quality homewares in Melbourne since 1996. In 2026 Sticki ran a series of creator briefs across the brand's seasonal and core collections, from the Clover & Cottontail Easter range to Mother's Day gifting, cast iron cookware and everyday mugs.

Creators showed the pieces in real kitchens and tablescapes, with gifting guides and styling ideas. Each delivered a video cross-posted to Instagram and TikTok, plus UGC, with paid usage so the brand could run the best content as ads.