Mattel KPop Demon Hunters

Mattel and Netflix launched the first official KPop Demon Hunters product line, and we were brought in to build hype for one of the year's most anticipated toy drops. We worked with creators across parenting, fandom and collector communities on Instagram and TikTok.

Content ranged from car unboxings and blind box showdowns to ASMR reveals and character-inspired styling, all showing fans and families bringing the world of KPop Demon Hunters to life beyond the screen. Each video included a Story reshare with a shop link to drive purchase.