Mathers x Birkenstock

Mathers is Australia's premium comfort footwear destination, with 20 stores across Victoria, New South Wales and Queensland. To launch its new Birkenstock Foot Care range alongside the Birkenstock Boston, Mathers hosted an in-store activation at Mathers Eastland.

Sticki engaged influencers to build hype before the event, share it on the day, then show how the foot care range fits into their own routines. Each creator delivered an Instagram Reel and four Story slides, with 30-day paid usage.