Lyka UGC

Lyka is on a mission to get Aussie dogs onto fresh, vet-formulated food. Sticki started with a UGC trial in mid 2024, which grew into an ongoing retainer producing a steady flow of ad-ready content.

We cast real dog parents to share their switch from kibble, filming unboxings, snap-frozen pouches and very happy dogs at dinner time. Each creator delivered two short videos that Lyka ran as Meta Partnership Ads, with their handle appearing alongside the brand.