Lucent Globe UGC

Lucent Globe makes plastic-free, chemical-free laundry and cleaning sheets, packaged in cardboard to cut plastic waste. Its first campaign with Sticki focused on user-generated content the brand could put to work in its ads.

We sourced UGC creators to film real-life laundry and cleaning moments featuring the sheets, delivering short, vertical videos built for paid social. It was the start of an ongoing relationship that has since grown into influencer campaigns for Black Friday and the new year.