Lucent Globe New Year, No Chemical

To kick off the new year, Lucent Globe wanted to reach Australians resetting their habits and looking for lower-tox swaps at home. Sticki built the New Year, No Chemical campaign around its plastic-free, chemical-free laundry sheets.

We partnered with nutritionists, dietitians and wellness creators whose audiences already care about what goes into their homes. Each creator posted an Instagram Reel with 30 days of usage, giving Lucent Globe trusted voices for both organic and paid social.