Lucent Globe Black Friday

For Black Friday, Lucent Globe offered 40% off a bundle of eight limited-edition scents of its eco-friendly laundry sheets. Sticki partnered with Aussie influencers to build urgency around the sale and drive shoppers to the online store.

Creators showed the sheets as part of their normal routines, and we secured usage rights so the best content could run as Meta ads. Three pieces of content drove around 60K organic views and around 1.4M views through paid media.