Lawpath Black Friday

Lawpath makes legal, accounting and business services affordable and easy for Australian small businesses. For its Black Friday promotion, Lawpath asked Sticki to make legal protection feel relevant to founders scrolling their feeds.

We partnered with Australian business owners and creators who shared their own storytimes on TikTok and Instagram, with Lawpath woven into real moments around contracts, leases and getting set up. The campaign delivered a 4.86% engagement rate at $0.18 per view, with 88 saves from viewers keeping it for later.