Kingswim

Kingswim is a swim school brand that partnered with Sticki to build a bank of authentic video content for its advertising. The aim was to capture the lesson experience through creators who took part, in a format ready for paid media.

Sticki ran the UGC campaigns end to end, from briefing and creator selection through to contracts and delivery. Creators each produced two videos and received six weeks of free swimming lessons plus a Kingswim merchandise pack, with full paid usage rights on every asset.