Kaashi Radiant Revived UGC

Kaashi is an Australian skincare brand that blends Ayurvedic tradition with modern, research-led ingredients. We briefed a group of creators to produce UGC for the Radiant Revived Face Cream, a saffron, bakuchiol and niacinamide formula made for glowing, nourished skin.

Each creator filmed two vertical videos in TikTok and Reels format for Kaashi to use across its own channels. The brief focused on clean, bright settings, a strong hook and clear product storytelling, so the content could slot straight into paid and organic social.