iStrap

iStrap makes Apple Watch straps built to turn a watch into a fashion statement, with a huge range of colours and styles, fast shipping and quality materials. They came to Sticki for content that showed off that range in a real, wearable way.

We briefed a small group of UGC creators, including 2guys1city, to pick their favourite straps and create short-form videos styling them for different outfits and occasions. The result was a set of six ad-ready UGC videos for iStrap to use across its social channels.