Ink Gin

Ink Gin launched the world's first all-natural colour changing gin in 2015 and has since become one of Australia's best loved luxury gin brands. Heading into summer, Ink Gin asked Sticki to bring its range to life with creators who love to host.

We built two audience personas and sourced creators across home and hosting, food and drink and family life. Each creator posted a Reel or TikTok to their feed, showing off the gin's colour change in their own cocktails and gatherings.