IL MAKIAGE

IL MAKIAGE is one of the fastest growing beauty brands in the US, known for its AI-powered shade matching quiz and 14-day at-home trial. Sticki was engaged to produce conversion-focused UGC for its paid media channels.

Each month, Sticki briefed creators on hero products including Woke Up Like This Foundation, Power Redo Wrinkle Filler, Power Up Eye Cream and Power Camo Redness Defence. Creators delivered four videos each with hook variations and raw footage, and the team added text, captions and end frames.