Hinge Always On 2025

Hinge brought Sticki on as its always-on creator partner in Australia. Each month we briefed a fresh batch of TikTok and Instagram creators to share real dating stories, profile updates and favourite prompts in their own voice.

From March to June 2025 the program delivered 43 live videos, 1.2M views and 41K engagements at a 3.39% engagement rate. The strongest content invited viewers into the creator's journey, from asking for outfit advice to updating a profile with friends.