Herbs of Gold L-Theanine

Herbs of Gold is an Australian practitioner-grade supplement brand with a loyal following among naturopaths and health-conscious Australians. We partnered with TikTok creators Whitney, Christina and Irene to build awareness of its L-Theanine 200mg capsules.

As a listed therapeutic good, every video followed the Therapeutic Goods Advertising Code, so creators took an educate-first approach with no personal testimonials. Content explained the clinically studied AlphaWave ingredient and its approved benefits, and was supported with paid boosting through TikTok Spark Codes.