Hairhouse Shark Launch

To launch Shark hair tools at Hairhouse, Sticki ran a creator campaign designed to drive awareness and sales, testing Instagram against TikTok both organically and with paid boosting.

One creator posted a tutorial on TikTok, while another posted a 3 reasons why video on Instagram that tackled buyer hesitations head on. Boosted as a partnership ad for two weeks, the Instagram video delivered a ROAS of 62, three times the campaign average over the same period.