Guard Grooming

Guard Grooming makes men's body grooming tools, including the Body Guard Power Groom trimmer sold through Shaver Shop. Guard Grooming came to Sticki for video content that would build awareness and make the product feel easy to use.

We briefed six creators to produce two pieces of content each, with a focus on showing the trimmer in action, its features and its quality. The mix of informative and entertaining videos ran across Instagram and TikTok, aimed at men aged 20 to 40.