ghd Black Friday

Black Friday is ghd's biggest sales moment of the year. Sticki activated 11 micro-influencers across Instagram and TikTok to keep a steady stream of buzz running through the promo lead-up, the sale days and the reminders after.

Creators chose the ghd tools they loved and filmed real get ready with me tutorials, ending with a clear nudge to shop the sale. TikTok was the standout channel, with a 6.04% engagement rate, and comments were full of shoppers asking about the products.