Fisher-Price Laugh & Learn 2-in-1 Vacuum

For the launch of the new Fisher-Price Laugh & Learn 2-in-1 Vacuum, Mattel wanted parents to see how the toy turns everyday tidying into fun, imaginative play for toddlers.

Sticki activated mid-tier, micro and nano parent creators, including Ross, Jade, Keely and Edee, across Instagram and TikTok. Each video captured little ones copying real-life cleaning routines with the spinning duster, lights and sounds, framing the vacuum as a screen-free parenting win.