Farmers Union Kids Yogurt Pouches

Farmers Union launched a new range of kids yogurt pouches, high in calcium with no added sugar. Sticki ran an influencer campaign to build awareness and inspire parents to give them a try.

Parent creators posted Instagram Reels featuring the pouches in everyday family moments, from finding them at Coles to kids taste tests and day in the life videos. The content carried paid usage rights so Farmers Union could extend its reach through ads.