Eutopia Perfumes TikTok Campaign

Eutopia Perfumes creates affordable, locally made fragrances inspired by much-loved scents. The brand turned to Sticki to get its perfumes in front of fragrance fans on TikTok.

We activated a mix of mid-tier and micro creators, including Mark, Jack and Wintana, each posting a TikTok to their own profile. Creators pitched their own concepts, from fragrance reviews to outfit-of-the-day videos, with hooks centred on how much you can save without compromising on scent.