Eleffect

Eleffect wanted short, convincing UGC to show its tint and tan products in action, with a clear visible result on camera.

Sticki shortlisted UGC creators, matched each one to either the tint or the tan, and managed product delivery, contracts and content review. Each creator produced two deliverables, including application and before and after comparison videos, with feedback rounds focused on making the colour change as clear as possible.