Edible Beauty

Edible Beauty Australia blends science-backed bio-actives with native Australian botanicals in vegan, cruelty-free skincare. Sticki worked with Edible Beauty to introduce its products to new audiences through creators.

Creators produced TikTok and Reel style videos with full paid usage, built on angles such as a gentle natural alternative to retinol for sensitive skin, before and after results and skincare mythbusting. The mix of influencer and UGC content gave Edible Beauty assets for both organic and paid social.