DEWALT Mobile Accessories

DEWALT tapped Sticki for its very first influencer campaign, launching its mobile accessories range to Australian tradies. We partnered with tradie creators who already make comedy skits on site, so the content felt like their usual feed rather than an ad.

All three creators posted on the same day for a concentrated burst of visibility. The campaign passed 105.2K views in its first month with a 5.83% engagement rate and $0.07 cost per view, and the skit-style videos clearly outperformed the more promotional ones.