Dare Iced Coffee rPET Bottles

Dare Iced Coffee moved to new clear bottles made from 100% recycled plastic. Bega needed fans to know the taste was unchanged, while challenging the idea that iced coffee is not made with real coffee.

Sticki activated comedy creators who speak to everyday Aussies, including Molly, across TikTok and Instagram. Their sketches showed off Dare's Rainforest Alliance Certified coffee through the new transparent bottle, with select videos boosted as paid social.