Dairy Farmers Sour Cream Squeeze

Dairy Farmers Sour Cream Squeeze is a first for Australia: sour cream in a no-mess squeeze pouch. Sticki launched it with food, family and deals creators, including AFL star Christian Petracca, who showed how easy the new pack is to use.

The campaign reached 2.7M views and 25.7K engagements at $0.68 per engagement and a $6.49 CPM, helped by boosting three posts. With 2,911 shares and 3,536 saves, the recipes clearly got people talking and planning to buy.