Crust Classics with a Twist

Crust Gourmet Pizza launched its Classics with a Twist range, giving the Pepperoni, Hawaiian and Margherita an upscale makeover with ingredients like whipped ricotta, hot honey, candied jalapenos and buffalo mozzarella.

The brief called for an engaging TikTok campaign to showcase the three new pizzas and attract new customers, particularly people under 25. Sticki produced UGC built around the range, with a clear call to order now at crust.com.au.