Castlery Anniversary & Black Friday Sale 2025

Following its EOFY campaign, Castlery returned to Sticki for its Anniversary Sale and Black Friday period. The goal was to give each key category, from sofas to outdoor, dining and beds, its own creator spotlight while driving urgency around the sale.

We activated home, lifestyle and family creators, including Sinead, across Instagram and TikTok in staggered bursts. Creators opened with a clear sale callout, then used green screen and showroom footage to share their favourite pieces and Castlery's 30 day returns.