Cash Converters Luxe Store Launch

Cash Converters is opening dedicated Luxe stores stocking authenticated, pre-loved designer pieces. To launch the new stores, we partnered with fashion creators including Amy, Anoushka, Hattie, Brit, Juvelle and Sarah to film in-store on Instagram and TikTok.

Creators took their audiences through store tours, styling looks and designer unboxings, showing off the premium layout and the Entrupy authentication behind every piece. The content was designed to shift perceptions of Cashies with a fashion-forward audience and drive visits in-store and online.