Canningvale UGC

Canningvale is an Australian bedding and bath brand known for its towels and sheets. Canningvale engaged Sticki for a UGC campaign to give its paid social a fresh run of creator content.

We sourced home and lifestyle creators with bathrooms worth filming, and briefed them on unboxings, styling and how-to-get-the-hotel-look concepts. Ten short videos were delivered across four creators, including content for the All Towels for the Price of a Face Washer promotion, with paid usage for ads.