Bowers & Wilkins Pi8 Earbuds

Bowers & Wilkins has been crafting premium sound since 1966, trusted by studios like Abbey Road. To promote its Pi8 true wireless earbuds in Australia, Sticki matched the brand with creators who live and breathe great audio and design.

We cast luxury lifestyle, tech, music and fashion creators aged 28 and over to show the Pi8 in real moments at home, at work and on the move. Content focused on studio-level sound, noise cancelling in action and a clean, minimal look that let the product speak for itself.