Bondi Sands Sunny SPF 50+ Launch

Bondi Sands, Australia's number one tanning brand, moved into skin-first suncare with the launch of its new Sunny SPF 50+ range. The brand needed creators to introduce the oil-free, everyday SPF to a fresh audience.

Sticki activated micro and mid-tier beauty and skincare creators, including Jas, across TikTok and Instagram. Each creator posted a launch video, with 30 days of paid usage so Bondi Sands could boost the best content through Spark and collab ads.