Bondi Sands $10 Self Tan Day

For one day only, Bondi Sands offered its tanning foams for $10 at Priceline online. With such a short window, the brand needed creators to build anticipation and then drive urgency on the day.

Sticki activated micro beauty creators, including Char, across TikTok and Instagram in two bursts. The first posted two weeks out, pushing followers to sign up for a sale alert, and the second went live at 7am on the day with tan application and before and after results.