Blossom App

Blossom is an Australian app that helps people set savings goals and build the habit of putting money away. Blossom came to Sticki for user-generated content that showed the app through the eyes of everyday savers.

We sourced UGC creators who scripted and filmed short TikTok-style videos about their own goals, from a first home to a holiday, and how they track progress in the app. Each creator delivered two videos, giving Blossom a set of authentic assets ready for paid social.