Biobod

Biobod is an Australian skincare brand made for sensitive skin, developed with skin scientists to support a strong skin barrier, a balanced microbiome and a calm inflammatory response.

The campaign called for UGC videos from female creators, filmed in 9:16 and not posted to their own feeds. Creators could document a two-week #cleanslatechallenge or share up to three favourite products, opening with a personal skin story and keeping the focus on the before and after.