Barbie in the Nutcracker

Mattel launched the Barbie in The Nutcracker range in partnership with The Australian Ballet, backed by a national promotion offering money-can't-buy ballet experiences. We partnered with ten parent creators on Instagram and TikTok to bring the range to life for families.

Content showed kids recreating ballet moments, trying the dolls' poses and following their own dance routines, with each video showcasing the range and a clear call to enter the competition. Every post was paired with a Story reshare linking to retailers.