Barbie Bubble Sparkle Mermaid

Mattel brought Sticki on to launch the Barbie Bubble Sparkle Mermaid in Australia ahead of Easter 2026. The aim was to show real imaginative play moments that parents and kids would connect with.

We activated family creators from nano to macro, including Marcia, Claudia, Bre and Hannah, across Instagram and TikTok. The campaign delivered 36 live videos, 672,436 views and 24,855 engagements at a 3.70% engagement rate, with comments full of purchase intent.