Artist House x Alyssa Grace

Artist House partnered with Sticki to grow awareness of Alyssa Grace's folk pop single, Picking Petals, among young Australians on TikTok.

Sticki engaged music, fashion and lifestyle creators to post lip sync videos using the official sound, leaning into the song's emotional lyrics. Every post went live within two weeks of the brief, putting the track in front of an 18 to 24 audience in a format native to the platform.