AMF Magnetics UGC

AMF Magnetics is Australia's leading supplier of permanent magnets and magnetic products. For its first campaign with Sticki in late 2022, AMF wanted UGC that would build awareness, drive website traffic and sell its Neodymium Pot Magnet with Threaded Hook.

We built two creator personas, the Jack of all trades and the Solution Seeker, and briefed creators to show the hooks solving real problems around the home. Videos were delivered in 4:5 and 9:16 formats, ready for paid social.