ALBA Tequila Cocktails Launch

ALBA makes ready-to-drink cocktails with authentic Mexican tequila. To support its Australian launch, Sticki ran an always-on influencer campaign across TikTok and Instagram.

Each month from September 2024, Sticki activated a new group of nano and micro creators to post content that fit naturally into their feeds, from date nights at home to blind taste tests against homemade margaritas. Captions pointed followers to ALBA at First Choice and online.