AEG Always-On Creator Program

AEG Power Tools, part of TTI Brands, brought Sticki on to build a steady stream of creator content around its tool range. Every brief was anchored in AEG's core messages of power, performance, precision, value and support.

We ran a monthly creator program, activating creators including Luke, Tristan, James, Dave and Matt. Each month they produced a mix of UGC and influencer content for TikTok, Instagram and paid social, showing AEG tools in action.